
When Payroll Outruns Profit: The Black Hole Most Agencies Miss
Every agency hits it eventually — the moment when payroll starts outpacing profit.Revenue keeps growing, but your bank balance doesn’t. You’re hiring, yet somehow making

Every agency hits it eventually — the moment when payroll starts outpacing profit.Revenue keeps growing, but your bank balance doesn’t. You’re hiring, yet somehow making

At $600K/month in revenue, 3% card fees + 3% tech stack = $36,000/month gone.That’s $432,000 per year in margin you’re eating. You have a choice:Pass

If you’re still selling every new client at the same price you did a year ago, you’re leaving serious profit on the table. Most agency

What if the fastest path to profit didn’t require more clients, more staff, or more complexity? That’s exactly what Warren Buffett demonstrated with one simple

If your marketing agency is in the $2M to $10M revenue range and profit feels stagnant, you’re not alone. Many agencies in this stage face

A client once told me: “We’re growing, but I still don’t sleep before payroll.” If that sounds familiar, you’re not alone.Even agencies doing $2–$10M in

If your leadership meetings still rely on spreadsheets, manual updates, and gut instincts, you’re not alone. Most founders spend more time assembling data than understanding

Agency owners between $2–$10M in revenue: two of your services probably generate 80% of your profit — and a few are quietly draining it. You

When your agency wins new work, it feels like growth. More revenue, more activity, more clients. But here’s the truth: revenue doesn’t equal profit. If

Buyers don’t pay premiums for revenue.They pay premiums for durable, transferable cash flow. That means low churn, consistent margins, and a business that doesn’t fall