
Revenue Is Vanity, Profit Is Sanity: Why Bigger Isn’t Always Better
Most agency owners talk about growth.They brag about hitting $10 million in revenue, landing bigger clients, or hiring their next team of specialists. But if

Most agency owners talk about growth.They brag about hitting $10 million in revenue, landing bigger clients, or hiring their next team of specialists. But if

For years, agency founders have equated growth with hiring.Revenue goes up → headcount goes up.But eventually, the math stops working. At some point, you realize

Most business owners say they “have a budget.”But ask how often they review it, and you’ll hear silence. That’s because budgets, the way most companies

Most founders think of expenses as either “good” or “bad.”But not all spending is created equal. Some costs keep your business running — things like

Most entrepreneurs can tell you how much revenue they made last month.Far fewer can tell you where the money went — or which costs are

Most agency owners treat Labor Efficiency Ratio (LER) as a finance metric.In reality, it’s much more than that — it’s a management system. LER tells

Most agencies believe growth means “more clients.”In reality, growth often means better clients — the ones that produce strong margins, predictable cash flow, and work

Every agency owner eventually faces the same question:“Can I afford to hire someone right now?” It’s one of the most important — and most expensive

Most agency owners know their revenue.Some know their gross profit.Almost none know how efficiently their team turns labor into profit. That’s where the Labor Efficiency

Every agency hits it eventually — the moment when payroll starts outpacing profit.Revenue keeps growing, but your bank balance doesn’t. You’re hiring, yet somehow making