Handbooks shouldn’t be HR wallpaper. Done right, they codify how your business makes money and how people behave to protect margin. Brand isn’t colors or
Most agencies don’t actually price wrong — they deploy time wrong. Fix utilization, and profit jumps fast. The system: install a weekly utilization scoreboard and
Most agencies don’t really have a pricing problem — they have an inflation problem. Costs creep up, margins quietly erode, and suddenly the owner is
Most agencies don’t stall because they run out of customers. They stall because they run out of cash. Fix your payback period and you unlock
Every business eventually hits a wall. Revenue stalls, cash feels tight, growth slows. Most founders assume the solution is to simply do more — more
This $2.8M agency was busy and growing — but profitability told a different story. Despite healthy gross margins on paper, projects were consistently underbilled. What
This $14M agency was generating plenty of top-line revenue but struggling to convert it into profit. Payroll errors, CRA penalties, and vendor leakages were quietly
This agency was doing $4.5M in sales — yet the owner was staring at less than two weeks of cash, drawing on a $500k credit
The Bonus Trap Most Founders Fall Into Team Bonuses can be powerful. They motivate teams, reward hard work, and build loyalty. But if not structured
How to Use Compounding Retention, Lifetime Gross Profit, and Smart Onboarding to Grow Without Cash Flow Strain If you’re running a marketing agency, acquiring new
